THE RESULT?
Authentic content that resonated with the audience and turned every event into a shared experience.
See the energy we unleashed in every video here
The Challenge: More Than Visibility, Building a Real Connection
In a highly competitive sports drink market, Electrolit already had a great product, but it needed to feel like a true part of the sports ecosystem.
It wasn’t enough to simply showcase the bottle on social media—it had to be on the field, with the people, at the key moments where hydration truly matters.
The challenge was clear:
-
Capture the essence of sports through the athletes’ voices.
-
Make Electrolit not just seen, but experienced as a community staple.
-
Maximize engagement on social media with spontaneous and vibrant UGC.
Our Strategy:
Not Just Show, But Make Them Part of It
Instead of just filming, we made the athletes the main characters.
10 cities, 10 unique sports experiences
We traveled across the country with Electrolit, ensuring its presence at key events and capturing the energy of each community.
First-person storytelling: The story from within
On the track, at the starting line, after the final lap. We didn’t just film athletes in action—we asked them, we listened, and we put them at the center of the story. Their words, their effort, and their emotions became the driving force behind each video.
UGC that feels real
No scripted scenes. The videos were authentic conversations with athletes who genuinely relied on Electrolit to push their limits. Spontaneous moments, raw emotions, unfiltered energy.
Editing for dynamism and virality
Vertical format, fast cuts, direct engagement. Every piece was crafted to stand out on Instagram and TikTok, ensuring that the event’s energy translated through the screen.
Results: Electrolit Became Part of the Sports Conversation
Over 1.2 million
total views.
Thousands of genuine interactions with the sports audience.
A strong presence in 10 key cities, deepening its connection with athletes.
From Presence to Real Connection
Electrolit wasn’t just present—it became an active part of the sports conversation on social media, connecting with its target audience in a meaningful way.
Through a strategy built on real experiences, we created content that inspired thousands of athletes to engage with the brand organically and authentically.
If you want your brand to not just be seen, but to be felt and lived within its community, let’s talk. Our contacts are below, and our schedule is limited.
CLIENT
Electrolit – Hydration That Fuels Every Athlete’s Journey
TYPE OF CLIENT
Sports Drink Brand
CATEGORY
UGC Content (User-Generated Content)
PROJECT OVERVIEW
We didn’t just document Electrolit’s presence—we made athletes experience it.
-
Over 1.2 million views across social media
-
Thousands of genuine interactions with the sports community
-
Electrolit featured in 10 key cities, capturing the energy of each event.+498,000 accounts reached in just 2 months
We joined the action.
From the track to the finish line, we traveled across the country with Electrolit, capturing not just images but the true essence of what it means to be an athlete.
We asked. We listened. We captured every drop of effort, every reaction, every story.
CONTACT WWM
MAIL: EVAN@WANDERWAVEMEDIA.COM
TEL: +1 424-407-3358
Video Performance:
Video 1
249K views
2.2K likes
Video 2
208K views
3.4K likes
Video 3
150K views
1.7K likes
Video 4
84K views
Video 5
235K views
1.7K likes
Video 6
150K views
3.3K likes
