1. Use Instagram Reels Like Your Personal Market Researcher
Your audience already shows you exactly what they want—through their engagement on Reels.
SEO Tip: Include your niche keyword when searching on Instagram, e.g., "fitness tips reels," "personal finance reels."
Actionable Tip for You:
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Open Instagram Reels right now. Type in a keyword related directly to your niche.
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Don't just look at view counts—go to the comment section. What questions keep popping up? What frustrations do people express?
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Make a list of these specific pain points and create your next posts answering exactly these questions.
Boom. Instant relevance.
The Real Reason Your Content Isn’t Working (And How to Fix It)
Not long ago, I was on set creating new content for a brand I work with.
One of those long days—full of filming, scripting tweaks, and creative decisions made on the fly.
In between takes, I found myself thinking deeply about a question I hear all the time:
Why do some brands capture attention effortlessly… while others—no matter how hard they try—just can’t get traction?
Maybe you’ve been there:
Posting constantly. Trying every platform.
Yet feeling like you’re shouting into the void.
Here’s the truth:
It’s not about creativity.
It’s not about how often you post.
It’s not even about how entertaining your content is.
The real issue is much simpler—and much easier to fix:
Your content isn’t relevant enough to your audience.
2. Google’s "People Also Ask" is Your Content Cheat Sheet
Google literally tells you what your audience is asking. These are real questions from real users actively seeking answers.
SEO Tip: Always include one of these exact questions as your content title or subtitle to boost organic reach and relevancy.
Actionable Tip for You:
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Go to Google right now. Type in your topic (e.g., "how to invest money safely").
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Scroll to the "People Also Ask" section.
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Take note of these questions. Each one is a perfect topic for your next piece of content.
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Answer these questions clearly and simply in your content, increasing your chances of ranking on Google.
Instant SEO boost, instant relevance.
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3. Trends Are Powerful Hooks—If You Adapt Them Correctly
Yes, trends are helpful. But not if you simply copy and paste.
The trick is making them meaningful and relatable for your audience.
SEO Tip: Adapt trending keywords or audio titles as hashtags or keywords, but add your unique angle to them.
Actionable Tip for You:
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Identify a trending Reel or TikTok format this week.
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Ask yourself: "How can I relate this directly to a problem my audience faces daily?"
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Personalize the trend to clearly demonstrate your value, not just entertainment.
People will pay attention—because you made it relevant to them.
4. Show Your Work (The Real, Unpolished Version)
Perfect content is forgettable.
Real, human content is irresistible.
When you show the genuine behind-the-scenes process, your audience feels connected and invested in your success.
SEO Tip: Use keywords like "behind the scenes," "real process," or "authentic journey" in your descriptions and tags.
Actionable Tip for You:
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Next time you create content, record your planning phase, mistakes, or bloopers.
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Share these raw clips in stories, Reels, or posts, highlighting the authenticity behind your brand.
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Ask your audience: "Have you faced something similar?" This invites engagement and builds community.
When they trust your process, they'll trust your product.
Here’s Why Most Content Goes Unseen
The hard truth is, creating successful content isn't about being clever or innovative all the time. It’s about knowing exactly what your audience wants and delivering it consistently.
Most brands get stuck trying to be louder, flashier, or trendier.
But audiences don't respond to loud—they respond to relevant.
If your content isn’t speaking directly to their specific problems, goals, or questions, it’ll always get ignored.
Let’s change that.
Here’s exactly how you can make your content relevant and irresistible.
And that’s exactly what many brands do online. They bombard people with ads, post without strategy, repeat "buy, buy, buy"... and then wonder why no one listens.
A Quick Note from That Cross-Country Flight
As I finally stepped off the plane, I realized something important:
Great content doesn’t come from creativity alone. It comes from clarity about what your audience really needs.
Relevance is clarity.
Clarity is powerful.
And when you have clarity, content creation gets easier, more impactful, and actually enjoyable.
Final Word: It’s Not Too Late to Start
You’re not behind. You’re not stuck.
You simply need a clear system to consistently create relevant content.
One that turns casual followers into loyal customers.
One that makes your audience feel seen, heard, and understood.
That’s the kind of content that thrives—no matter the platform, algorithm, or trends.
Ready to implement your own repeatable system today?
CONTACT WWM
MAIL: EVAN@WANDERWAVEMEDIA.COM
TEL: +1 424-407-3358