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Digital Marketing is NOT About Selling, and That’s Why You Still Don’t Have Clients
What We Took From This (And What We Want You to Take Too)
So, after thinking about all this, we finalized the last details and started the shoot. Everything went well.
But we were left with that lingering thought—that need to share this today with you.
Because we know there are too many brands trapped in the cycle of selling just to sell.
And because we want you to understand there’s another way.
A way that not only works but frees you from the constant struggle to capture attention.
Do this, and you will sell without looking like you’re selling.
Don’t do it, and you’ll keep fighting to lower prices and spend more on ads while your clients go to the competition.
Want to know how to
make this work for your business?
You can book a one-on-one consultation with us. It’s completely free, and we can start working on a strategy for your business—this is the foundation of everything we talked about here.
This Morning...
This morning, we were setting up equipment for a shoot with one of our clients here in Los Angeles. As we adjusted the lights and cameras, the client told us something I’ve heard hundreds of times:
"We’ve tried everything. We post every day, spend money on ads, follow all the trends... but sales are still stagnant."
It’s not the first time I’ve heard this. And I know exactly why it happens.
The problem isn’t the lack of posts.
Nor the advertising budget.
Not even the competition.
The real problem is a false belief that has poisoned the minds of thousands of entrepreneurs:
They believe marketing equals selling.
They’ve been told that if they post more, create flashy ads, and push urgent offers, people will buy.
But reality tells a different story. And that belief is not only false—it’s what’s killing their businesses.
The marketing that works isn’t the one that shouts the loudest.
It’s not the one that appears in the most places. It’s not the one that runs the most ads.
It’s the one that builds relationships.
It’s the one that delivers value.
It’s the one that generates trust.
It’s the one that turns you into the only logical choice when the client is ready to buy.
If you keep believing marketing is just about selling, you will continue to lose money, time, and energy.
The result was more than just numbers:
From 6,000 to 28,000 followers in 8 months.
Over 498,000 accounts reached in just 2 months.
Videos with up to 417,000 views.
Why This Works (and the Story of Laura Shepherd)
But the most important thing? Her account stopped being just a portfolio and became a real industry reference.
She didn’t have to "sell herself" anymore.
She didn’t have to lower her prices or offer discounts.
She didn’t have to run an aggressive ad campaign.
She simply did what she had always done—tell stories.
Only this time, with the right strategy.
And that’s the difference between making noise and building a brand people genuinely want to follow.
Why This is Not Only Wrong—It’s Costing You Time and Money
Here’s the truth: people don’t buy products or services.
They buy trust and value.
If they don’t trust you, they won’t want your product even if you give it away for free.
If they don’t understand why they should listen to you, they won’t click on your ad, even if you offer a "90% discount."
Marketing is not about selling—this is clear.
It’s about building relationships with people, educating them, and giving them something truly useful… so that when the time comes, you are the only logical choice for them.
When you simply shout "buy," you assume people are ready to purchase. And in 99% of cases, they’re not.
First, they need to get to know you. Understand why they should trust you. See that you genuinely can help them.
That’s what makes people buy.
The Only Way to Make Your Marketing Work
If you want your digital marketing to work, stop trying to sell and start doing this instead:
1. Show That You Understand Their Problems
If you can’t describe your customers' problems better than they can, don’t expect them to listen.
When someone feels understood, they feel safe. And safety is the first step before any purchase.
Marketing is not about talking about yourself. It’s about talking about them.
Their frustrations. Their failed attempts. The mistakes they’re making without even realizing it.
Most brands focus on showing how great they are. But the truth is, no one cares about what you sell until you prove that you understand what they need.
Instead of listing technical features and throwing out discounts, focus on verbalizing exactly what your audience feels. You’ll notice the difference.
Because what truly hooks a customer is not the promise of a perfect product, but the feeling that someone finally understands what they’re going through.
2. Share Real Experiences
People trust people, not brands.
Slogans and empty promises no longer work. What works is storytelling, authenticity, and the ability to create a genuine connection with your audience.
When you get someone to see themselves reflected in the story you tell, you create a connection stronger than any offer or advertising campaign.
Talk about the real experiences behind what you offer, the problems your product or service has solved, but do it naturally—without unnecessary embellishments or prefab marketing phrases.
Make your audience feel seen. Because when people sense something is authentic, they lower their guard and begin to trust.
3. Provide Value Before Asking for a Sale
This is what most businesses refuse to do, because they believe giving away too much for free is bad for business.
But the truth is, if people feel like they’ve learned something from you, if you’ve solved a doubt or opened their eyes to something new, they will trust you.
It’s not about giving away your work for free. It’s about proving that you truly know what you’re talking about, that you understand their situation, and that you can help them—without forcing them to buy.
When the value you provide is so good that people ask themselves, “If this is free, how amazing must their services be?”—you’ve already won.
Because when you give first, selling becomes a natural consequence, not a forced obligation.
Why?
Because, like many brands, she was focused on showing her work, but not on connecting with her audience.
Here’s where we made a key shift: instead of selling, we started educating.
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Here’s where we made a key shift: instead of selling, we started educating.
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She didn’t just talk about her service—she shared valuable tips for brides and aspiring photographers.
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She didn’t just follow trends—she built a community around her unique style.
Why This Works (and the Story of Laura Shepherd)
Up until now, we’ve talked about how the kind of marketing that screams "buy, buy, buy" doesn’t work.
We’ve seen that the key is to build relationships, provide value before selling, and show your audience that you truly understand their problems.
But if you still have doubts about whether this works, let me tell you a real story.
Laura Shepherd is a wedding photographer in Portland.
During our first consultation, we noticed something we couldn’t ignore:
She had talent. She had incredible photos. She had everything that, in theory, should make her business grow.
And yet, it wasn’t happening—at least not at the level Laura wanted.
(And deserved, because, to be honest, she’s the best wedding photographer in Portland.)
She posted frequently, showcased her work, even followed trends… yet her social media seemed stuck.
6,000 followers. Low reach. Few new clients.
What You've Been Led to Believe About Digital Marketing
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If you have a brand or work in marketing, chances are you’ve fallen into the same traps as most people.
You’ve been told how you "should" create content, build a brand, tell stories, and sell.
And without realizing it, you’ve followed formulas that don’t work, strategies that create nothing but noise, and tactics that seem right but are actually pushing your customers away.
But tell me something… what do you do when you walk into a store, and a salesperson sticks to you like glue saying,“Can I help you?”, “Check out
this offer”, “Only today!”
Exactly. You run away.
Because you don’t like being sold to.
Because you don’t trust someone who only wants to take your money without even knowing you.
And that’s exactly what many brands do online. They bombard people with ads, post without strategy, repeat "buy, buy, buy"... and then wonder why no one listens.