CLIENT
Chimes Gourmet – 20 Years of Flavor, Now Built for Social
TYPE OF CLIENT
FMCG (Fast-Moving Consumer Goods)
CATEGORY
Social Media
PROJECT OVERVIEW
We didn’t just update Chimes’ content. We turned two decades of family legacy into a brand story that lives and breathes on TikTok and Instagram.
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56% increase in reach within just 45 day
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322% spike in engagemen
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Successful TikTok launch with immediate audience connection
From street interviews to educational series featuring the founder, we built a visual narrative that transformed Chimes from a familiar product into a story people wanted to watch, share, and remember.
Watch how we brought it to life in the videos below.
The Challenge: Turning Legacy into Digital Connection
With over 20 years in the market, Chimes had already built a strong foundation.
But in today’s landscape, that history needed to evolve into content that could resonate with modern audiences—especially on fast-moving platforms like TikTok and Instagram.
The challenge was clear:
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Increase visibility and engagement with younger audiences while preserving brand identity
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Educate and entertain through storytelling about ingredients, quality, and tradition
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Launch TikTok with a content-first strategy that made an immediate impact
Our Strategy: From Family Story to Digital Movement
We didn’t explain the brand. We made people feel it.
Founder-first. Audience-centered. Format-native.
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We partnered closely with the founder to uncover the brand’s roots and turn its legacy into a growth-driven narrative.
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We built content pillars that educate, connect, and entertain.
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We captured real reactions through street interviews.
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We executed the full pipeline: filming, editing, scheduling, and engagement.
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Every video was crafted to resonate—with people and platforms alike.
Results: A Legacy Brand, Rediscovered
by New Audiences
56% growth in reach within the first 45 days
322% increase in community engagement
A strong, consistent TikTok presence with immediate impact on brand awareness
From Silent History to Viral Brand
Chimes already had a powerful story. It just needed a strategy that honored its roots while making it relevant today.
Now, thousands of people have connected with the brand’s mission and message—through a video series that blended education, authenticity, and reach.
If you're ready for your brand to stop blending in and start standing out with a story worth watching, get in touch.
Our contact details are below. Availability is limited.
CONTACT WWM
MAIL: EVAN@WANDERWAVEMEDIA.COM
TEL: +1 424-407-3358